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Cindy Dennis

Executive Director

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In the journey of entrepreneurship, the landscape is often filled with challenges and uncertainties. Many aspiring business owners quickly learn that success isn’t merely a product of financial acumen or market strategy—although both undoubtedly play vital roles. Instead, the essence of true success is deeply rooted in core values—those guiding principles that shape actions and decisions.


I have come to understand that aligning personal beliefs with business practices isn’t just a matter of ethics; it’s an imperative for sustained success. As stated in Matthew 6:33 (AMP), “But first and most importantly seek (aim at, strive after) His kingdom and His righteousness [His way of doing and being right—the attitude and character of God], and all these things will be given to you also.” This verse serves as a reminder that prioritizing core values can lead to a flourishing business life.


Defining core values establishes a common language and culture that provides direction for the organization. These values act as a compass to navigate the complexities of the business world. However, the remarkable aspect that many entrepreneurs may overlook is that when these values are put into action and are lived out every day, they create something extraordinary—a deeply engaged workforce.


Imagine having a team that is not just a collection of individuals but a real community. When everyone shares and embodies the same core values, it fosters a sense of belonging and purpose. Employees who resonate with the company’s mission and values are more likely to go to the mat for the organization and for each other. This level of engagement is not only special; it’s transformative.


A strong alignment between core values and daily operations can also enhance collaboration and innovation. A team that feels safe and valued is more likely to contribute ideas and solutions, driving the business forward. Moreover, this shared commitment can lead to increased customer satisfaction, as a motivated and engaged workforce is often reflected in the quality of service and products offered.


In essence, core values light the way for entrepreneurs and their teams. They create a vibrant culture that attracts talent, fosters loyalty, and drives performance. As you embark on or continue your entrepreneurial journey, take the time to reflect on your core values. Ensure they are not just words on a wall but principles that are actively lived and celebrated within your business.


In the end, the path to success is illuminated by the values we hold dear. When you prioritize these principles, you not only nurture a thriving business but also cultivate a community that stands united in its mission. Embrace your core values, and watch as they transform your entrepreneurial journey into a remarkable adventure filled with purpose and fulfillment.

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Faith-Based Approach to Entrepreneurship


In today’s fast-paced business world, the concept of entrepreneurship often leans heavily towards profit maximization and personal success. However, when we explore entrepreneurship through a faith-based lens, particularly from the teachings of Jesus, it invites us to redefine our understanding of success and purpose in business.


**Servant Leadership: A New Model**


In the Gospel, Jesus exemplified servant leadership, famously stating, “The Son of Man did not come to be served, but to serve” (Matthew 20:28). This radical approach flips the traditional view of leadership on its head, suggesting that true greatness lies not in authority or dominance, but in serving others. For entrepreneurs, this means that the goal of business should extend beyond mere profit. Instead, we can view entrepreneurship as an opportunity to serve our customers, employees, and communities.


**Impacting Lives Through Business**


Entrepreneurs possess the unique ability to identify problems and create solutions. This aligns closely with the Gospel’s mandate to love our neighbors and use our talents for the common good. For instance, consider a business that provides clean water to underserved areas. This venture not only addresses a critical need but also embodies the essence of compassion and service that Jesus advocated. Similarly, mentoring aspiring entrepreneurs from marginalized backgrounds not only uplifts individuals but also fosters a sense of community and shared purpose.


**Collaboration with a Moral Compass**


Faith-based entrepreneurs often find themselves thinking globally and working collaboratively. By integrating their moral compass into their business practices, they create a community where faith and business objectives intersect. This shared foundation allows for a supportive environment that encourages innovation and ethical practices. Entrepreneurs can leverage their faith to inspire others, fostering a culture that prioritizes integrity and responsibility.


**God’s Purpose in Entrepreneurship**


As we reflect on our entrepreneurial journeys, it’s essential to approach our ventures with God’s purpose and perspective in mind. This means asking ourselves: How does our work serve others? Are we using our resources to make a positive impact? By aligning our business goals with our faith, we can create not just successful enterprises but also meaningful legacies that reflect our values.


In conclusion, embracing a faith-based approach to entrepreneurship encourages us to step beyond the confines of traditional business thinking. It challenges us to lead with humility, serve with purpose, and impact our communities positively. By doing so, we not only fulfill our entrepreneurial aspirations but also honor the teachings of Jesus, creating a better world for all.


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God’s Plan A: Finding Purpose in the Setbacks of Entrepreneurship

Entrepreneurship is an exciting, dynamic journey—but let’s be honest, it’s also a place where failure and setbacks often feel like regular visitors. If you’ve ever launched a business, tried to follow a vision, or stepped out on faith to build something new, you know the highs are high—and the lows can be brutal.

But here’s the truth: You’re not here by accident.

When you know there is divine purpose in your work, and you're crystal clear that you are on assignment, even the tough times take on a new meaning. What seems like a detour or disaster could actually be a divine setup.

A setback is a setup for a comeback.It’s not the end of the road—it’s just a bend. Whether it's a failed product, a lost client, or a moment of complete burnout, these moments have the power to teach, stretch, and reposition you for greater impact, depending on how you respond.

Romans 8:28 (AMPC) reminds us:

"We are assured and know that [God being a partner in their labor] all things work together and are [fitting into a plan] for good to and for those who love God and are called according to [His] design and purpose."

Yes, even this—whatever your “this” is right now—is part of the plan.

Let’s make something clear: entrepreneurs are not God’s Plan B.You—yes, you—are a part of Plan A.

God is raising up men and women who will carry His wisdom, integrity, and creativity into boardrooms, kitchens, garages, and tech startups. He’s placing purpose in the hearts of those building businesses, launching nonprofits, or creating something the world’s never seen before.

If you’ve ever doubted your calling or questioned whether your entrepreneurial venture has spiritual significance, let this be your reminder: God has a plan and a purpose for your business. He’s not just using preachers, missionaries, or worship leaders. He’s using you, the dreamers, the risk-takers, and the vision-carriers.

So next time you hit a wall, remember:God isn't done.This is a setup for your comeback.You are part of His divine strategy.You are His Plan A.

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